Carnival Cruise Line: Fun Ashore

Rap legend LL Cool J headlines the 2017-18 Caribbean edition of Fun Ashore, Onboard Media’s annual magazine for guests of Carnival Cruise Line.

Click here for a digital version of the magazine.

17_CCL_RG1_0C1

2017-18 Fun Ashore (Caribbean), for Carnival Cruise Line.

Carnival and Onboard chose to feature LL Cool J for several reasons. He’s a major star who’s popular with the young, hip guests who sail on Carnival, and he’s having a great year, including being the first hip-hop artist named to the prestigious Kennedy Center Honors.  His Spike TV show, Lip Sync Battle, is a hit — and Carnival just happens to have a live version, Lip Sync Battle Carnival, produced in partnership with Spike TV.

The feature article was produced in cooperation with LL Cool J’s PR team, who also provided the images. They made only minimal changes to the story we wrote.

The magazine was published in five versions, aligned to the cruise line’s itineraries. Working with Onboard’s art directors and our partners at Carnival, I planned the contents; assigned features to freelance writers; wrote some copy myself; and managed all editorial through final production, including getting approval from both Carnival and LL Cool J.

Other content  includes:

  • “Behind the Curtain” (freelance written), about Carnival’s onboard entertainment
  • “Carnival Adventures” (written by me), on the cruise line’s new approach to shore excursions
  • “The Fun Shops” (written by me), focusing on what’s new in the onboard retail program
  • “Fun Takes” (staff and freelance written), miscellaneous news from the fleet
  • Destinations guide (staff and freelance written)

 

Advertisements

Princess Cruises: Style at Sea

Famed supermodel Christie Brinkley graces the 2018 cover of Style at Sea, Onboard Media’s annual feature magazine for guests of Princess Cruises in the Caribbean and Mexican Riviera. We cover fashion and lifestyle topics for upscale, style-conscious readers who appreciate high-quality brands and keep up with cultural trends.

Click here for a digital version of Style at Sea.

18PC-STYLE_AT_SEA-BRINKLEY_Page_1

2018 Style at Sea, for Princess Cruises.

The magazine is an important selling tool for the jewelry and watch brands that Onboard Media promotes with its retail partners in the ports of call. But it’s much more than that. We also offer features on beauty, fashion and popular culture, in order to attract readers interested in style on many levels. Our goal is to emulate the consumer magazines that our guests read and enjoy. That includes putting a recognized star on our cover each year.

Brinkley was an obvious choice for the sophisticated Princess guest who reads our magazine. After getting Princess’ (enthusiastic) approval to feature Brinkley,  I hired a freelance writer to interview her, and the story was approved by her team with no changes. The magazine’s art director designed the piece with images provided by Brinkley’s team, who also approved her designs with no changes.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Crystal Cruises: The Crystal Magazine

 

The Crystal Magazine (2015), for Crystal Cruises.

As editor of Starboard Cruise Services,  I worked with Crystal Cruises’ public relations manager to create a custom in-room magazine for Crystal Serenity and Crystal Symphony in 2015.

Click here for a digital version.

For the cover feature on Brooke Shields, we applied our strategy of emulating consumer newsstand publications for maximum impact. Will guests pick us up first because they see yet another image of a tropical beach or native village? We don’t think so. But if they see a celebrity like Brooke Shields, chances are good they’ll want to at least check us out.

Features inside the magazine promote cruise destinations and highlight Crystal’s culinary programs. To entice guests to shop at Starboard’s onboard retail stores, we use sophisticated fashion layouts. The goal is to engage guests and inspire them to  experience everything highlighted in the magazine.

I interviewed Ms. Shields and wrote the cover story, and oversaw other content. I worked closely with Starboard’s design, production and retail teams and communicated frequently with our contacts at Crystal to be sure they were happy with the magazine every step of the way.

Florida-Caribbean Cruise Association Anniversary Book

Click image for a digital flipbook

The Florida-Caribbean Cruise Association (FCCA) chose Onboard Media to create a commemorative book for the 20th anniversary of its annual Caribbean conference and trade show. I led our editorial team in planning and producing the book with the FCCA’s publication specialists. We gathered and edited copy and images from the FCCA member ports, worked with our sales staff to be sure advertising copy adhered to exacting quality standards, and communicated regularly with the FCCA to deliver the book they had envisioned.

Click here for a digital version.

 

Royal Princess Inaugural Book

13 Royal Princess_LR_Page_01I managed the editorial content and acted as the primary client liaison for Onboard Media’s publication of the commemorative inaugural book celebrating Princess Cruises’ launch of Royal Princess. From first proposal through final delivery, the process took about six months. I worked with about a dozen Princess Cruises executives, from the public relations manager to top-level vice presidents, all of whom had to sign off on the book before publication.

Click here for a digital version.

 

Carnival Corporation Commemorative Book

CARNIVAL CORP. ANNIVERSARY BOOKCarnival Corporation & plc chose Onboard Media to write its history and that of its 10 cruise brands (as of 2012). We published a coffee table book, An Ocean of Innovation – A Passion for Giving Back,  filled with archival and contemporary images and recalling important moments in the cruise lines’ history; the book also profiled key employees and promoted philanthropic causes supported by Carnival’s brands.

I was the book’s editorial manager and worked closely with Carnival’s corporate marketing team to obtain images and research.

Click here for a digital version .