Carnival Cruise Line: Fun Ashore

Rap legend LL Cool J headlines the 2017-18 Caribbean edition of Fun Ashore, Onboard Media’s annual magazine for guests of Carnival Cruise Line.

Click here for a digital version of the magazine.

17_CCL_RG1_0C1

2017-18 Fun Ashore (Caribbean), for Carnival Cruise Line.

Carnival and Onboard chose to feature LL Cool J for several reasons. He’s a major star who’s popular with the young, hip guests who sail on Carnival, and he’s having a great year, including being the first hip-hop artist named to the prestigious Kennedy Center Honors.  His Spike TV show, Lip Sync Battle, is a hit — and Carnival just happens to have a live version, Lip Sync Battle Carnival, produced in partnership with Spike TV.

The feature article was produced in cooperation with LL Cool J’s PR team, who also provided the images. They made only minimal changes to the story we wrote.

The magazine was published in five versions, aligned to the cruise line’s itineraries. Working with Onboard’s art directors and our partners at Carnival, I planned the contents; assigned features to freelance writers; wrote some copy myself; and managed all editorial through final production, including getting approval from both Carnival and LL Cool J.

Other content  includes:

  • “Behind the Curtain” (freelance written), about Carnival’s onboard entertainment
  • “Carnival Adventures” (written by me), on the cruise line’s new approach to shore excursions
  • “The Fun Shops” (written by me), focusing on what’s new in the onboard retail program
  • “Fun Takes” (staff and freelance written), miscellaneous news from the fleet
  • Destinations guide (staff and freelance written)

 

Advertisements

Princess Cruises: Style at Sea

Famed supermodel Christie Brinkley graces the 2018 cover of Style at Sea, Onboard Media’s annual feature magazine for guests of Princess Cruises in the Caribbean and Mexican Riviera. We cover fashion and lifestyle topics for upscale, style-conscious readers who appreciate high-quality brands and keep up with cultural trends.

Click here for a digital version of Style at Sea.

18PC-STYLE_AT_SEA-BRINKLEY_Page_1

2018 Style at Sea, for Princess Cruises.

The magazine is an important selling tool for the jewelry and watch brands that Onboard Media promotes with its retail partners in the ports of call. But it’s much more than that. We also offer features on beauty, fashion and popular culture, in order to attract readers interested in style on many levels. Our goal is to emulate the consumer magazines that our guests read and enjoy. That includes putting a recognized star on our cover each year.

Brinkley was an obvious choice for the sophisticated Princess guest who reads our magazine. After getting Princess’ (enthusiastic) approval to feature Brinkley,  I hired a freelance writer to interview her, and the story was approved by her team with no changes. The magazine’s art director designed the piece with images provided by Brinkley’s team, who also approved her designs with no changes.